Brand Name: Floral Visage 花容
Brand background 品牌背景
“Floral Visage” is a new brand of natural beauty products, which has obvious and unique concept. That is the ingredient originated from the chinese flowers planted at China and transpiring Chinese traditional and natural beauty of ladies.
「花容」是新的天然護膚品牌，有鮮明的護膚產品概念和特色，就是成份都是來自中國種植的中國花卉，讓女士散發中國傳統的天然美。
Product Introduction 產品簡介
Product: Natural Chinese flower beauty products 產品: 天然中國花卉護膚產品
Ingredients: Chinese flower 成份: 中國花卉
Production: Hong Kong 製造地: 香港
Categories: Bath & body care, hand & foot care, hair care and fragrance 種類: 沐浴及身體護理、手部及腳部護理、頭髮護理及香氛
Packaging: Noble and elegant 包裝: 高貴清雅
(with a white background highlighting the color of flowers 以白色作底色，突顯出花卉的色彩)
Price: Middle & high price 價錢: 中高價錢
Image: Natural and noble elegant 形象: 天然而高貴清雅
Logotype 商標
Logo
Whole logo of “Floral Visage” is a shape of flower.
Purple part is composed of petal and scape.
Pink part is composed of petals, calyxs and pistil.
Purple part is letter “f” which represents “Floral”.
Pink part form a letter “v” which represents “Visage”at the center.
Pink part is also a shape of bow, which represents gifts.
商標圖案
「花容」標誌是花朵的形狀。
紫色部份是花瓣及花莖。
桃紅色部份是花瓣、花萼及花蕊。
紫色部份是英文字母 “f” ，代表“ Floral” 。
桃紅色部份的中心位置是英文字母 “v” ，代表“ Visage” 。
桃紅色部份亦是蝴蝶結的形狀，代表禮物。
Typeface (Chinese) 字款(中文)
(modified from typeface 改良自字體 - 「華康金文體 W3」)
Typeface (English) 字款(英文)
(modified from typeface 改良自字體 - "Felix titling (REGULAR)")
Logotype structure 商標結構
Pattern Line 圖案線
- composed of logo. Different composition makes different pattern line.
- the concept comes from the Chinese window frame pattern.
- 由標誌組合而成，不同組合形成不同圖案。
- 概念來自中國窗框圖案。
Draft 初稿
Final 定案
Chinese Flower in Chinese Ink and Wash Painting
中國花卉水墨畫
Draft 草稿
Final 定案
Envelope, letter paper and name card
信封、信紙及咭片
Poster Design 海報設計
The effect of Chinese calligraphy and painting is used to express in posters.
The main charactor is Chinese flower (Peony, Iris, Chrysanthemum). Top left side is different insects and animal (butterfly, bee, bird) to express the attraction of flowers. Right side is the ancient verse which praise flowers.
The frame use the pale flower color with "Floral Visage" pattern line.
海報用中國字畫的效果去表達。
主體為中國花卉(牡丹、蝴蝶花、菊花)，左上方有不同昆蟲動物(蝴蝶、蜜蜂、小鳥)來表現花卉的吸引力。右旁為讚美花卉的古代詩句。
邊框用了花卉顏色的紛色系及「花容」的圖案線。
Product & packaging design
產品及設計
- white pearl color background, which appears elegant and makes the color of the flowers more outstanding
- 白珍珠色為底色，顯得高貴及突出花卉的色彩
Bag and wrapping paper
紙袋及包裝花紙
- white pearl paper 白珍珠紙
Leaflet and bookmark design
宣傳單張及書籤設計
- white pearl cardboard, butter paper is used in the rectangular window position
- 白珍珠咭紙，長方框窗口位為牛油紙
POP display and nameplate
銷售點擺設及名牌
- white pearl paper & cardboard
- 白珍珠紙
Side Products 周邊產品
Scented candle 花香蠟燭
Fragrance test paper 香氛試紙
- white pearl cardboard白珍珠咭紙
Gift set (White cup, white plate, transparent plate and small bowl)
禮品套裝 (白瓷茶杯、白瓷碟、透明碟及透明小碗)
Gift Box & mirror (gift)
禮品盒及鏡盒(贈品)
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